Which of the Following Statements About the Methods of Establishing

Multiple Choice

Which of the following statements about the methods of establishing advertising budgets is true? 

A)  The per-unit expenditure approach is most popular in retailing.
B)  The percent-of-sales method is popular with higher-priced merchandise.
C)  The all-you-can-afford approach to budgeting is a "followership" strategy.
D)  The task approach is often used in conjunction with the research approach.