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As Ted Was Strolling Through the Mall,a Market Researcher Stopped

Question 17

Multiple Choice

As Ted was strolling through the mall,a market researcher stopped him and asked him to list all the brands of candy bars he could think of in 30 seconds.Ted was then given the advertising slogan that was used in some candy bar ads and asked to match the slogan to the candy.The interviewer was most probably conducting a(n) :


A)  opinion test.
B)  theater test.
C)  awareness test.
D)  attitude test.

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