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    Preface to Marketing Management
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    Exam 8: Integrated Marketing Communications
  5. Question
    Which of the Following Is Aimed at Distributors and Retailers
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Which of the Following Is Aimed at Distributors and Retailers

Question 84

Question 84

Multiple Choice

Which of the following is aimed at distributors and retailers of products?


A)  Trade promotions
B)  Rebates and refunds
C)  Pull marketing
D)  Premiums

Correct Answer:

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