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    Preface to Marketing Management
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    Exam 8: Integrated Marketing Communications
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    The Promotional Mix of a New Complex Technology Is Most
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The Promotional Mix of a New Complex Technology Is Most

Question 79

Question 79

Multiple Choice

The promotional mix of a new complex technology is most likely to focus on:


A)  mass media.
B)  sales promotion.
C)  advertising.
D)  personal selling.

Correct Answer:

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