Multiple Choice
Which of the following is an objective of trade sales promotions?
A) Encourage the retailer to trade up or purchase larger sizes of the product
B) Induce the retailer to try the product
C) Induce small retailers to participate in promotions involving contests or sweepstakes
D) Reduce the manufacturer's inventories and increase the retailer's inventories
Correct Answer:
Verified
Correct Answer:
Verified
Q32: As the marketing head of New Inc.,you
Q33: _ involve(s)aiming promotional efforts directly at customers
Q34: Which of the following forms of consumer
Q35: _ are most suitable for convincing potential
Q36: Producers help retailers who carry their brands
Q38: Which of the following refers to the
Q39: In which of the following types of
Q40: The marketing department of Cool-down,Inc.,noticed that customers
Q41: Identify the ethical and legal concern associated
Q42: _ are least likely to be successful