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    Preface to Marketing Management
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    Exam 8: Integrated Marketing Communications
  5. Question
    Which of the Following Forms of Consumer Promotions Involves Offering
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Which of the Following Forms of Consumer Promotions Involves Offering

Question 34

Question 34

Multiple Choice

 Which of the following forms of consumer promotions involves offering customers regular trial sizes of the product either free or at a nominal price?


A)  Sampling
B)  Coupons
C)  Bonus packs
D)  Premiums

Correct Answer:

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