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  3. Study Set
    Preface to Marketing Management
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    Exam 9: Personal Selling, Relationship Building, and Sales Management
  5. Question
    The Goal of _____ Is to Build Lasting Relationships with Customers
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The Goal of _____ Is to Build Lasting Relationships with Customers

Question 48

Question 48

Multiple Choice

The goal of _____ is to build lasting relationships with customers. 


A)  prospecting
B)  screening
C)  cold calling
D)  aftermarketing

Correct Answer:

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