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    Preface to Marketing Management
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    Exam 10: Distribution Strategy
  5. Question
    An Administered Vertical Marketing System Is Exemplified By
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An Administered Vertical Marketing System Is Exemplified By

Question 1

Question 1

Multiple Choice

An administered vertical marketing system is exemplified by: 


A)  a florist shop that buys from a wholesale plant nursery.
B)  a coffee producer who owns a chain of coffee shops.
C)  the relationship of Walmart with its suppliers.
D)  the Subway sandwich shop franchise system.

Correct Answer:

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