Which of the Following Is True About Mass Merchandisers

Multiple Choice

Which of the following is true about mass merchandisers?

A)  They handle deep assortments in a limited number of product categories.
B) They compete on the basis of offering a good selection in a number of different product categories and offering lower prices on products in their large assortments.
C)  They are retailers whose primary advantages to consumers are suitable location, close-in parking, and easy entry and exit.
D)  They are large, low-priced limited-line retail chains that attempt to dominate a particular product category.