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  3. Study Set
    Preface to Marketing Management
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    Exam 12: The Marketing of Services
  5. Question
    Tangibles Refer To
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Tangibles Refer To

Question 9

Question 9

Multiple Choice

Tangibles refer to:


A)  perishable goods.
B)  the physical evidence of the service.
C)  the cyclical stability of the service.
D)  demographic factors.

Correct Answer:

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