Multiple Choice
Service marketers have often been accused of a lack of marketing innovation.Which of the following describes one of the reasons for the absence of marketing innovation?
A) Emphasis on service as an art
B) Existence of obsolescence
C) Use of marketing aggregation
D) Lack of strong competition
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Which of the following is an example
Q4: The service challenge is the quest to:<br>A)
Q6: Lana bought a microwave oven from Mortimer.When
Q7: Understanding the expectations and requirements of the
Q9: Tangibles refer to:<br>A) perishable goods.<br>B) the physical evidence of
Q10: Which of the following is true of
Q11: How would the owner of a restaurant
Q12: Banks offering an account that combines checking,savings,credit
Q13: The customer perceives the level of service
Q84: A trucking company that uses the slogan