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  2. Topic
    Business
  3. Study Set
    Preface to Marketing Management
  4. Exam
    Exam 12: The Marketing of Services
  5. Question
    Service _____ Refers to the Consistency and Dependability of the Service
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Service _____ Refers to the Consistency and Dependability of the Service

Question 28

Question 28

Multiple Choice

Service _____ refers to the consistency and dependability of the service performance. 


A)  responsiveness
B)  empathy
C)  reliability
D)  assurance

Correct Answer:

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