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    Business
  3. Study Set
    Preface to Marketing Management
  4. Exam
    Exam 12: The Marketing of Services
  5. Question
    _____ Refers to the Service Provider's Efforts to Understand the Customers
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_____ Refers to the Service Provider's Efforts to Understand the Customers

Question 23

Question 23

Multiple Choice

_____ refers to the service provider's efforts to understand the customers' needs and then to provide services as best as possible. 


A)  Assurance
B)  Intangibility
C)  Empathy
D)  Quality

Correct Answer:

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