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    Exam 15: Developing Integrated Marketing Communications
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    When the United Way Sends Out Brochures Discussing the Charitable
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When the United Way Sends Out Brochures Discussing the Charitable

Question 214

Question 214

Multiple Choice

When the United Way sends out brochures discussing the charitable activities and organizations it supports, it is using


A) media relations.
B) promotion.
C) integrated marketing communications.
D) infomercials.
E) solicitation.

Correct Answer:

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