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    Exam 15: Developing Integrated Marketing Communications
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    A Return of Part of the Purchase Price to the Consumer
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A Return of Part of the Purchase Price to the Consumer

Question 135

Question 135

Multiple Choice

A return of part of the purchase price to the consumer is known as a


A) premium.
B) rebate.
C) sample.
D) point-of-purchase coupon.
E) discount.

Correct Answer:

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