Question 1

What is inbound marketing? Mention at least four tools of inbound marketing.

Accepted Answer

The answer of What is inbound marketing? Mention at least...

Question 2

An Internet consulting company uses its website to allow its corporate clients to obtain information,analyze data,and ask questions.This consulting company is using a ____ model.

Accepted Answer

A)  B2C 
B)  C2C 
C)  B2B 
D)  C2B 
E)  consulting

Question 3

Reducing paper usage in an organization can be an example of green IT.

Accepted Answer

A) True 
 B)False

Question 4

LinkedIn is considered one of the top four social networking sites used by business.

Accepted Answer

A) True 
 B)False

Question 5

What are the two options for increasing profits in a small Internet-based company? Which path would you choose for a struggling unique,artsy,designer t-shirt company? Justify your answer with specific details and examples.

Accepted Answer

The answer of What are the two options for increasing...

Question 6

Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services.

Accepted Answer

A) True 
 B)False

Question 7

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Accepted Answer

A)  business-to-business model 
B)  marketing campaign 
C)  business model 
D)  hierarchy of service 
E)  background

Question 8

Jennifer is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

Accepted Answer

A)  all women love her makeup;they just need an incentive to buy it. 
B)  it will be worth it if each customer makes two purchases based on her investment of time and money. 
C)  she enjoys the work,regardless of the financial results. 
D)  one loyal customer's repeated purchases for life will be well worth the expense. 
E)  these methods will greatly increase this month's profits for her business.

Question 9

LEGO Ideasis an example of a ____ site.

Accepted Answer

A)  social networking 
B)  crowdsourcing 
C)  gaming 
D)  blogging 
E)  podcast

Question 10

Computers and software belong to which of the following specialized e-business resources?

Accepted Answer

A)  Human 
B)  Financial 
C)  Material 
D)  Informational 
E)  Digital

Question 11

Which of the following can most accurately be described as an interactive community bulletin board?​

Accepted Answer

A)  ​Blogs 
B)  ​Forums 
C)  Podcasts​ 
D)  ​Social games 
E)  ​Wikis

Question 12

Provide at least two examples of how crowdsourcing can be used by a company.Be specific and provide realistic scenarios.

Accepted Answer

The answer of Provide at least two examples of how...

Question 13

One type of B2B model focuses on

Accepted Answer

A)  facilitating sales transactions between businesses. 
B)  increasing costs to consumers. 
C)  gaining the loyalty of individual buyers. 
D)  eliminating higher costs of finished products. 
E)  all of these answer choices.

Question 14

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is most like a radio show that could be distributed through the Web?

Accepted Answer

A)  Podcast 
B)  Blog 
C)  Wiki 
D)  Forum 
E)  Social game

Question 16

What is the number one reason a business uses social media?

Accepted Answer

A)  Increased exposure 
B)  Increased traffic 
C)  Developed loyal fans 
D)  Provided marketplace insight 
E)  Generated leads

Question 17

Which of the following would be considered a revenue stream?

Accepted Answer

A)  Advertising 
B)  Subscription fees 
C)  Sales of products 
D)  Sales of services 
E)  All of these answer choices

Question 18

A business model represents a ____ in a business situation.

Accepted Answer

A)  group of common characteristics and behaviors 
B)  shared focus on customers 
C)  shared focus on suppliers 
D)  shared focus on profits 
E)  group of shared values

Question 19

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

Accepted Answer

A) True 
 B)False

Question 20

Describe how a blog could be beneficial for a company.

Accepted Answer

The answer of Describe how a blog could be beneficial...

Exam 14: Exploring Social Media and E-Business

What is inbound marketing? Mention at least four tools of inbound marketing.

An Internet consulting company uses its website to allow its corporate clients to obtain information,analyze data,and ask questions.This consulting company is using a ____ model.

Reducing paper usage in an organization can be an example of green IT.

LinkedIn is considered one of the top four social networking sites used by business.

What are the two options for increasing profits in a small Internet-based company? Which path would you choose for a struggling unique,artsy,designer t-shirt company? Justify your answer with specific details and examples.

Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services.

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Jennifer is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

LEGO Ideasis an example of a ____ site.

Computers and software belong to which of the following specialized e-business resources?

Which of the following can most accurately be described as an interactive community bulletin board?​

Provide at least two examples of how crowdsourcing can be used by a company.Be specific and provide realistic scenarios.

One type of B2B model focuses on

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Which of the following is most like a radio show that could be distributed through the Web?

What is the number one reason a business uses social media?

Which of the following would be considered a revenue stream?

A business model represents a ____ in a business situation.

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

Describe how a blog could be beneficial for a company.

Which of the following can most accurately be described as an interactive community bulletin board?