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    Exam 11: Pricing Concepts and Strategies: Establishing Value
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    A Firm with a Company Objective That Can Be Implemented
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A Firm with a Company Objective That Can Be Implemented

Question 72

Question 72

Multiple Choice

A firm with a company objective that can be implemented by focusing on target return pricing is using a:


A) sales orientation.
B) customer orientation.
C) profit orientation.
D) demand orientation.
E) competitor orientation.

Correct Answer:

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