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    Exam 11: Pricing Concepts and Strategies: Establishing Value
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    A Company Objective That Is Based on the Premise That
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A Company Objective That Is Based on the Premise That

Question 52

Question 52

Multiple Choice

A company objective that is based on the premise that the firm should measure itself primarily against its rivals is:


A) sales oriented.
B) customer oriented.
C) profit oriented.
D) cost oriented.
E) competitor oriented.

Correct Answer:

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