A Car Manufacturer Offers Cars in the Luxury Segment

Multiple Choice

A car manufacturer offers cars in the luxury segment.It establishes a price floor and a price ceiling for its entire line of cars and then sets a few other price points in between to represent distinct differences in quality.It helps the manufacturer to satisfy a wide range of tastes and budgets.This is an example of:

A) markdown.
B) price bundling.
C) price lining.
D) leader pricing.
E) listing allowance.