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    Marketing Study Set 3
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    Exam 10: Services: The Intangible Product
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    Marketing a Service Is More Challenging Than Marketing a Product
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Marketing a Service Is More Challenging Than Marketing a Product

Question 59

Question 59

Multiple Choice

Marketing a service is more challenging than marketing a product because a service is:


A) intangible.
B) separable.
C) invariable.
D) consistent.
E) durable.

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