Multiple Choice
Which of the following is true of services offered by business organizations?
A) The tangibility of services can be reduced through training and standardization.
B) Marketing of services is less challenging compared to marketing of products.
C) The inconsistent nature of services does not provide an opportunity for marketers to use it to their advantage.
D) The perishability of services is a challenge for marketers as they have to match the demand and supply.
E) Services cannot be produced and consumed at the same time.
Correct Answer:

Verified
Correct Answer:
Verified
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