Multiple Choice
Which of the following is NOT true about service gap?
A) It could be due to firm's misperception of customers' expectations
B) It results when delivery of a service fails to meet customers' expectations
C) Service providers can close the gap by offering consistent service.
D) It could be due to the difference between the firm's standards and customers' expectation
E) It results in customer dissatisfaction.
Correct Answer:
Verified
Correct Answer:
Verified
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