An Automobile Firm Launched a New Car into the Market

Multiple Choice

An automobile firm launched a new car into the market, and it was a great success.Customers primarily looking for speed and excitement were the target market.Positioned as a sports car with supercar performance, it shattered the lap times of the fastest cars in the world.In this scenario, speed and excitement constitute the:

A) augmented product.
B) product mix.
C) customer lifetime value.
D) brand.
E) core customer value.