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    Business
  3. Study Set
    Marketing Study Set 3
  4. Exam
    Exam 9: Product, Branding, and Packaging Decisions
  5. Question
    Synthesis Corp
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Synthesis Corp

Question 2

Question 2

Multiple Choice

Synthesis Corp.is perceived among its consumers as a firm that sells sturdy cellphones with a comparatively longer lifespan than that of the other manufacturers' cellphones.This is an example of:


A) brand association.
B) brand extension.
C) brand loyalty.
D) cobranding.
E) brand depth.

Correct Answer:

verifed

Verified

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