Pearly and Waves Are Two Teeth Whitening Brands

Multiple Choice

Pearly and Waves are two teeth whitening brands.Though Pearly charges more than Waves, both use the same "magical" ingredient (peroxide) and produce the same result.Most consumers typically opt for Waves.Which of the following is most likely influencing their purchase decision?

A) Brand diversification
B) Brand depth
C) Brand loyalty
D) Product line
E) Perceived value