Multiple Choice
Brad loves playing video games.He was always a Sony customer, having used PlayStation 2 for a long time, and he bought a PlayStation 3 the day it was launched.He has loved Sony's video game products so much that he now buys only Sony products.This indicates:
A) brand association.
B) brand awareness.
C) brand loyalty.
D) brand personality.
E) perceived value.
Correct Answer:
Verified
Correct Answer:
Verified
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