According to the Diffusion of Innovation Theory, Buyers Belonging to the Early

Multiple Choice

According to the diffusion of innovation theory, buyers belonging to the early majority group are considered crucial because:

A) they act as opinion leaders and spread the word to the next groups entering a market.
B) they are regarded as highly knowledgeable and are not price sensitive.
C) they affect the profitability of new products and services.
D) they avoid change and rely on traditional products until they are no longer available.
E) they enter a new product market when the product has achieved its full market potential.