Multiple Choice
Customers are more likely to try a new gum flavour.Therefore, new gum flavour diffuse quickly.Which of the following factor explains the diffusion speed?
A) Relative advantage
B) Compatibility
C) Observability
D) Complexity
E) Pioneers
Correct Answer:

Verified
Correct Answer:
Verified
Q9: YumBurgerz, a fast-food outlet, introduced new burgers
Q11: Which of the following is a stage
Q12: Zapper Products Corp., a system integration services
Q13: Which of the following is an advantage
Q15: What is relative advantage? Give an example
Q16: Innovative product users who modify existing products
Q17: A group of scientists in a pharmaceutical
Q18: Firms either position themselves for a niche
Q19: LuxSpeed Inc.is a car manufacturing firm.It is
Q101: Although innovation strategies may not work in