The Diffusion of Innovation Theory Is Useful for Firms Because

Multiple Choice

The diffusion of innovation theory is useful for firms because it primarily helps them:

A) survive in a market where sales come from mostly new products.
B) develop effective promotion, pricing, and other marketing strategies.
C) reduce risk by diversifying into a broad portfolio of products.
D) satisfy the needs of only current customers.
E) actively pursue and focus on laggards.