Willfred Inc

Multiple Choice

Willfred Inc.is struggling to improve its sales.The sales of Branson Inc., a major competitor, are soaring because of the company's well-designed and innovative products.Willfred decides to study Branson's product designs in an attempt to understand how it is doing so well.Finally, Willfred creates an improved product that does not infringe on Branson's patents.This type of idea generation is known as:

A) brainstorming.
B) prototyping.
C) reverse engineering.
D) customer research.
E) concept testing.