The First Step in the Development of New Products Is

Multiple Choice

The first step in the development of new products is to:

A) develop visual images of what a product would look like.
B) develop brief written descriptions about the working principle of a product.
C) present an idea to potential buyers to obtain their reactions.
D) develop new ideas by either internal research or market survey.
E) conduct in-depth interviews to test the concept of a new product.