Multiple Choice
An advertising agency needs to develop an advertisement for a new product for a client.Salima, a manager of the agency, asks her staff to assemble in groups in the presence of a moderator and generate ideas for the advertisement.The source of idea generation used by Salima is:
A) licensing.
B) customer research.
C) internal research.
D) reverse engineering.
E) brainstorming.
Correct Answer:
Verified
Correct Answer:
Verified
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