An Automobile Firm Wants to Introduce Its Cars into New

Multiple Choice

An automobile firm wants to introduce its cars into new international markets to increase its customer base.Since it does not know about customer needs in these markets, it associates itself with local firms that have developed prototypes based on the customer needs of these markets.The method of idea generation used by the automobile firm is:

A) licensing.
B) customer research.
C) internal research.
D) reverse engineering.
E) brainstorming.