During the Growth Stage of a Product Life Cycle, Firms

Multiple Choice

During the growth stage of a product life cycle, firms attempt to:

A) successfully market a newly launched product.
B) reach new consumers by studying their preferences and producing different product variations.
C) increase their customer base by entering into new markets or market segments.
D) defend their market share by developing new products or promotions.
E) market their products to a niche segment of loyal customers.