Multiple Choice
A company uses a youth icon to endorse its new range of biker glasses.The commercial symbolizes youth and freedom.An individual who wants to live a life of freedom would be attracted to the ad.In the context of psychographic segmentation, the commercial is appealing to the individual's:
A) perceptual map.
B) ideal point.
C) positioning statement.
D) lifestyle.
E) self-moral.
Correct Answer:
Verified
Correct Answer:
Verified
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