Belco, a Fast-Food Chain, Targets Young Males as They Account

Multiple Choice

Belco, a fast-food chain, targets young males as they account for almost 75 percent of all customers.They are called Jumbo customers.Belco has segmented its customers on the basis of usage rate, with the Jumbo customers being the heavy users.To segment its customers, Belco is using:

A) geographic segmentation.
B) behavioural segmentation.
C) psychological segmentation.
D) geodemographic segmentation.
E) partial segmentation.