James Lives in a Small Fishing Town and Builds Boats

Multiple Choice

James lives in a small fishing town and builds boats for a living.He lets his customers choose their own specifications for the boats they want to purchase.This includes the colour, design, and material of the boat.This is an example of:

A) brand repositioning.
B) positioning.
C) perceptual mapping.
D) mass marketing.
E) micromarketing.