A Company Has Launched a Milk Beverage Containing Chocolate

Multiple Choice

A company has launched a milk beverage containing chocolate.Since the beverage appeals to all age groups, the company develops a single strategy to attract children, teenagers, and adults alike.In this case, the company is using a(n) :

A) geographic targeting strategy.
B) brand repositioning strategy.
C) perceptual mapping strategy.
D) undifferentiated targeting strategy.
E) ideal point strategy.