A Furniture Manufacturer Deals in Furniture with Antique Designs

Multiple Choice

A furniture manufacturer deals in furniture with antique designs.The furniture mimics the designs used in royal households and provides customers with a means of self-expression.People who buy such furniture feel like they are part of a royal family.In this case, the segmentation approach used by the manufacturer is:

A) geographic segmentation.
B) behavioural segmentation.
C) demographic segmentation.
D) geodemographic segmentation.
E) psychographic segmentation.