A University Publishes a Journal, Which Is Subscribed to by Individuals

Multiple Choice

A university publishes a journal, which is subscribed to by individuals and bookshops.The editors have recommended $20 as the retail price.The university also maintains that the journal cannot be sold at a discount.The university has threatened to cease the supply to any bookshop that sells for less than the recommended retail price.This is an example of:

A) price fixing.
B) price discrimination.
C) predatory pricing.
D) referral selling.
E) resale price maintenance.