Question 1

Quebec women have higher demand for high quality clothes compare to other parts of Canada (Dhalla, 1966).Which of the following best related to this statement?

Accepted Answer

A) country culture 
B) demographics 
C) regional subculture 
D) generational cohort 
E) social trends

Question 2

Exclusive dealing refers to a seller refusing to sell to other channel members unless that member agrees to buy exclusively from that particular seller.

Accepted Answer

A) True 
 B)False

Question 3

The two fastest-growing ethnic groups who have migrated to Canada are the:

Accepted Answer

A) Russians and the South Americans. 
B) Europeans and the South Americans. 
C) Arabs and the Africans. 
D) Chinese and the South Asians. 
E) Africans and the Europeans.

Question 4

Kelly saw an advertisement of TV being sold half-price.When she visits a store to buy it, she is told that she needs to buy a projector, as well, for the offer.Kelly is a victim of:

Accepted Answer

A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling.

Question 5

The persistent increase in the prices of goods and services is called:

Accepted Answer

A) deflation. 
B) predatory prices. 
C) inflation. 
D) recession. 
E) bid rigging.

Question 6

A university publishes a journal, which is subscribed to by individuals and bookshops.The editors have recommended $20 as the retail price.The university also maintains that the journal cannot be sold at a discount.The university has threatened to cease the supply to any bookshop that sells for less than the recommended retail price.This is an example of:

Accepted Answer

A) price fixing. 
B) price discrimination. 
C) predatory pricing. 
D) referral selling. 
E) resale price maintenance.

Question 7

Food-related advertisements cannot be aired during children's programming.

Accepted Answer

A) True 
 B)False

Question 8

The Ford Motor Company is an American multinational automaker headquartered in Detroit, Michigan.Last year, the company sold close to 6.5 million cars worldwide and is the fifth largest automaker in the world.Discuss at least 4 macroenvironmental factors that could affect the company.

Accepted Answer

The answer of The Ford Motor Company is an American...

Question 9

Which of the following is NOT a microenvironmental factors?

Accepted Answer

A) company 
B) corporate partners 
C) consumers 
D) competition 
E) capabilities

Question 10

The presence of food products from different parts of the world in a grocery chain symbolizes:

Accepted Answer

A) that culture is the same in all parts of the world. 
B) the attempt to shut out smaller grocery stores. 
C) environmental concern. 
D) the growing trend of eating high-calorie, low-nutrition products. 
E) variance in the ethnic composition of society.

Question 11

Sue is offering home cleaning services and found out that WOM and referral work much better to promote her business than advertising.Which of the following generational cohorts is more likely the main target market?

Accepted Answer

A) Tweens 
B) Generation Y 
C) Generation X 
D) Baby boomers 
E) Seniors

Question 12

Describe how advertising children's products, especially food products, has changed over the years.

Accepted Answer

The answer of Describe how advertising children's products, especially food...

Question 13

Schemes in which salespersons are paid to recruit other salespeople, and each new salesperson pays for the right to recruit other salespeople, with some of that money going to earlier recruiters is called:

Accepted Answer

A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling.

Question 14

Marriot International send employees to stay at its rival competitor, Hilton Hotels & Resorts, to monitor new services and experiences Hilton offers to the customers.This is an example of:

Accepted Answer

A) company capabilities 
B) monitoring 
C) corporate partners 
D) competition intelligence 
E) unethical behaviour

Question 15

Diana is 66 years old.While shopping for products, she prefers to buy recognizable brands and is extremely quality conscious.Diana also prefers to shop at convenient locations.Which of the following generational cohorts does she belong to?

Accepted Answer

A) Tweens 
B) Generation Y 
C) Generation X 
D) Baby boomers 
E) Seniors

Question 16

Generation Xers are also called millennials or the "echo boom" generation.

Accepted Answer

A) True 
 B)False

Question 17

Mekong Airlines uses special technology to reduce the number of lost bags and make it easier to reroute bags if passengers change their flight plans.Which of the following technologies does it use to track passenger bags?

Accepted Answer

A) Resonant inductive coupling 
B) Radio frequency identification device 
C) Biometrics 
D) Electrodynamic induction 
E) Supranet

Question 18

Which of the following is the goal of value-based marketing?

Accepted Answer

A) satisfy customers by offering the best price in the market 
B) satisfy employees by offering the best benefits 
C) satisfy investors by offering the best ROI 
D) offer greater value to consumers than competitors 
E) differentiate product offerings

Question 19

In Germany, in 1923, prices doubled every two days, and workers were paid twice a day so they could buy food and goods before prices rose again.The new payment system was in response to the:

Accepted Answer

A) deflation. 
B) foreign currency fluctuation. 
C) inflation. 
D) recession. 
E) shoe leather cost.

Question 20

Jack is a teacher and his wife, Meg, works as an assistant in a research laboratory.They have a combined income of $68,000.They have a house on mortgage and take long vacations once every four years.They are value conscious.Which of the following categories do they belong to?

Accepted Answer

A) Underclass consumers 
B) Upper-class consumers 
C) Working-class consumers 
D) Middle-class consumers 
E) Lower-class consumers

Exam 3: Analyzing the Marketing Environment

Quebec women have higher demand for high quality clothes compare to other parts of Canada (Dhalla, 1966) .Which of the following best related to this statement?

Exclusive dealing refers to a seller refusing to sell to other channel members unless that member agrees to buy exclusively from that particular seller.

The two fastest-growing ethnic groups who have migrated to Canada are the:

Kelly saw an advertisement of TV being sold half-price.When she visits a store to buy it, she is told that she needs to buy a projector, as well, for the offer.Kelly is a victim of:

The persistent increase in the prices of goods and services is called:

Food-related advertisements cannot be aired during children's programming.

The Ford Motor Company is an American multinational automaker headquartered in Detroit, Michigan.Last year, the company sold close to 6.5 million cars worldwide and is the fifth largest automaker in the world.Discuss at least 4 macroenvironmental factors that could affect the company.

Which of the following is NOT a microenvironmental factors?

The presence of food products from different parts of the world in a grocery chain symbolizes:

Sue is offering home cleaning services and found out that WOM and referral work much better to promote her business than advertising.Which of the following generational cohorts is more likely the main target market?

Describe how advertising children's products, especially food products, has changed over the years.

Schemes in which salespersons are paid to recruit other salespeople, and each new salesperson pays for the right to recruit other salespeople, with some of that money going to earlier recruiters is called:

Marriot International send employees to stay at its rival competitor, Hilton Hotels & Resorts, to monitor new services and experiences Hilton offers to the customers.This is an example of:

Diana is 66 years old.While shopping for products, she prefers to buy recognizable brands and is extremely quality conscious.Diana also prefers to shop at convenient locations.Which of the following generational cohorts does she belong to?

Generation Xers are also called millennials or the "echo boom" generation.

Mekong Airlines uses special technology to reduce the number of lost bags and make it easier to reroute bags if passengers change their flight plans.Which of the following technologies does it use to track passenger bags?

Which of the following is the goal of value-based marketing?

In Germany, in 1923, prices doubled every two days, and workers were paid twice a day so they could buy food and goods before prices rose again.The new payment system was in response to the:

Jack is a teacher and his wife, Meg, works as an assistant in a research laboratory.They have a combined income of $68,000.They have a house on mortgage and take long vacations once every four years.They are value conscious.Which of the following categories do they belong to?