In the Context of the Boston Consulting Group (BCG)analysis, a Firm

Multiple Choice

In the context of the Boston Consulting Group (BCG) analysis, a firm whose product is a dog should:

A) invest significant resources to improve production.
B) launch an intense media campaign to promote the product.
C) phase out the product and concentrate on other strategic business units.
D) start a new production facility for the product.
E) use its extra resources to sustain the product.