A Firm That Wishes to Expand Globally Should Ideally

Multiple Choice

A firm that wishes to expand globally should ideally:

A) analyze new customers' needs and wants on a segment-by-segment, region-by-region basis.
B) think about new customers in terms of transactions rather than relationships.
C) try to sell as many of its products as possible rather than focusing on making products consumers really want.
D) focus on developing and distributing innovative products before understanding customers.
E) encourage its employees to invest heavily in socially responsible actions and charities.