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    Exam 10: Media Planning and Strategy
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    Non-Seasonal Products, Like Laundry Detergents or Toiletries, Are Likely to Use
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Non-Seasonal Products, Like Laundry Detergents or Toiletries, Are Likely to Use

Question 119

Question 119

Multiple Choice

Non-seasonal products, like laundry detergents or toiletries, are likely to use a _________________________ pattern of advertising.


A) flighting
B) continuity
C) pulsing
D) direct
E) indirect

Correct Answer:

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