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    Advertising and Promotion
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    Exam 10: Media Planning and Strategy
  5. Question
    Which of the Following Parameters Does the Formula for the Computation
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Which of the Following Parameters Does the Formula for the Computation

Question 121

Question 121

Multiple Choice

Which of the following parameters does the formula for the computation of cost per thousand (CPM) take into account?


A) cost of ad space
B) program rating
C) cost of commercial time
D) daily inch rate
E) cost of 1 unit of time

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