An International Denim Brand Asks Its Advertising Agency to Create

Multiple Choice

An international denim brand asks its advertising agency to create a campaign to instill an emotional connection to the brand in young people all over the world.The agency is asked to focus on the adventure-seeking nature of the youth.In the given scenario, the brand is trying to come up with a(n) _____

A) advertising appeal.
B) primacy appeal.
C) brand identity.
D) brand parity.
E) business plan.