The Argument by Famous Advertising Man David Ogilvy That "What

Multiple Choice

The argument by famous advertising man David Ogilvy that "what you say in advertising is more important than how you say it" suggests that:

A) advertising appeal is more important than the way it is executed.
B) advertising execution is more important than the appeal.
C) advertising appeals and executions are equally important.
D) advertising execution is more important than message content.
E) a product is more important than its creative appeal.