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    Advertising and Promotion Study Set 1
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    Exam 9: Creative Strategy: Implementation and Evaluation
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    To Announce Sales, Special Offers, or Discount Rates, Retailers Often
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To Announce Sales, Special Offers, or Discount Rates, Retailers Often

Question 52

Question 52

Multiple Choice

To announce sales, special offers, or discount rates, retailers often use a(n) _____ appeal.


A) feature
B) product popularity
C) favorable price
D) competitive advantage
E) emotional

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