An Ad for Novell Solutions Targeting Businesspeople Used the Headline

Multiple Choice

An ad for Novell solutions targeting businesspeople used the headline, "ERP: Sound made by CIO when people see data they shouldn't." The actor playing the executive in the ad has a distressed, almost fearful look on his face.Which of the following execution techniques has been used in this ad?

A) problem-solution execution
B) slice-of-death advertising
C) slice-of-life advertising
D) reminder execution
E) informational advertising