Which of the Following Statements Is True of Feature Appeals

Multiple Choice

Which of the following statements is true of feature appeals?

A) They present attributes that can be the basis of rational purchase decisions.
B) They are used mainly for low-involvement products.
C) They can be used for advertising a product but not a service.
D) They are used primarily for non-technical products.
E) They point out the number of consumers who have switched to a particular brand.